What is a Mood Board — Definition, Examples & How They Work (2024)

Have you ever found yourself struggling to articulate your creative vision? If so, then you’re in luck. Mood boards are a great tool for bringing together all of the ideas that have been swirling around in your head into one place.

But what is a mood board exactly and how can it help you achieve the results you desire? Let’s take a look at what a mood board is, how it can be used, and why it’s helpful.

What is a Mood Board in Art?

First, let’s define mood board

Mood boards can be used as inspiration for any kind of creative project, from designing a movie set to creating a work of art. To understand the moodboard meaning and their value, let’s take a look at the mood board definition.

MOOD BOARD DEFINITION

What is a mood board?

A mood board is essentially an arrangement of images that evoke certain feelings or emotions. They can be made up of anything from photos to drawings to textiles — anything that conveys the desired “vibe” or feeling.

They can be physical or digital collections of materials that relate to the theme or message of the project. For example, if you were designing a movie set, your mood board might include photos of different places that match the aesthetic you want to create on screen. This allows you to convey your vision in an organized way without having to explain it in words.

Mood boards are often used when creating art or design projects as it can help give direction and provide inspiration. It helps narrow down the focus of your project and serves as an important reference point throughout the creative process.

What industries use mood boards?

  • Film
  • Fashion
  • Architecture
  • Design

What is a Mood Board Used For?

Why are mood boards helpful?

The main advantage of using a mood board is that it helps you quickly organize all of your thoughts into one cohesive package. It gives everyone involved in the project — including yourself — a clear view of what direction the project should take and where it should end up.

To get a better idea of a mood board layout and why a mood board is helpful for any creative project, we used the StudioBinder mood board app to create a design mood board example. Check it out below.

What is a Mood Board — Definition, Examples & How They Work (1)

Design Mood Board Example

Mood boards also help keep everyone focused on achieving the same goal by providing an easy-to-follow roadmap instead of relying on verbal communication alone. Finally, they can provide powerful motivation when tackling challenging projects because they serve as a reminder of what inspired the idea in the first place.

Related Posts

  • Mood Board Layout Explained →
  • How to Make a Mood Board: A Complete Guide →
  • Mood Board Examples from Photography and Film →

Mood Board Meaning in Film

Mood Boards in Cinema

In cinema design, mood boards are used to convey the overall “look” and feel of a particular scene or film project. They can also be used to quickly illustrate how various elements will fit together in order to create an effective aesthetic. This is heavily important for auteur filmmakers who have a very distinct vision of how a film will look and feel to an audience.

For example, Wes Anderson has a very distinct style. From cinematography, to production design, to wardrobe, Anderson has a specific vision for every film that would greatly benefit from a mood board. Check out a break down of Wes Anderson’s style in the video analysis below.

The Wes Anderson Style Explained•Subscribe on YouTube

If you’re designing a movie set, you might use images of furniture pieces, fabrics, lighting fixtures, etc., all arranged together on one mood board in order to give an indication of what the completed space will look like.

To get a better idea on how to make a film mood board, we used the StudioBinder mood board app to create a Wes Anderson mood board.

Check it out below.

What is a Mood Board — Definition, Examples & How They Work (2)

Wes Anderson Mood Board Example

What is a Mood Board in Art?

Mood boards in art & design

Mood boards are also incredibly useful when creating works of art such as paintings or sculptures. While the details of a mood board can change medium to medium, the mood board meaning is to serve as both inspiration and reference points during the creative process.

A mood board might include images that evoke certain feelings or concepts which can then be incorporated into your artwork in some way—they don’t necessarily have to be literal representations but rather something more abstract or symbolic that fits with your overall vision for the piece.

For example, the image below is clearly raindrops on a window in a city. However, the image itself poses a very distincttextureandmood that can be used in a variety of ways in a mood board. In a photography mood board this image can be used a reference for a specific feeling.

What is a Mood Board — Definition, Examples & How They Work (3)

What is Rhythm in Art Mood Board Example

All in all, mood boards are invaluable tools for anyone working on any kind of creative project — from filmmaking and interior design to painting and sculpting.

By collecting images that conjure certain feelings or emotions related to your project concept, you can gain insight into how your project should look or feel before you even begin working on it. So if you’re ever stuck while working on a creative endeavor, try making yourself a mood board; it just might help get those creative juices flowing again.

UP NEXT

How to Create a Mood Board

As we mentioned above, a mood board is an incredible tool for creatives of any medium. To learn how to create your own mood board for your project, check out the guide in our next article.

Up Next: How to Create a Mood Board →
What is a Mood Board — Definition, Examples & How They Work (2024)

FAQs

What is a Mood Board — Definition, Examples & How They Work? ›

A mood board is a type of visual presentation or 'collage' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling about a particular topic.

How does a mood board work? ›

A moodboard is a visual tool that helps you communicate your design concepts and ideas. It's a curated collection of images, materials, colour palettes, text, and other elements arranged to evoke a particular style or feeling.

What is a mood board and examples? ›

In short, a mood board is a collection of content to translate an idea or thought visually. A mood board sets a specific tone for anything. Whether you're building a new product, a campaign, or a brand, a mood board can communicate ideas using shared design references.

What are the 4 components of a mood board? ›

A mood board typically includes a combination of images, texts, photographs, and textures to explore and present an idea in a way that words alone cannot. However, these design elements are not standalone features on a board. Instead, these components combine to tell a cohesive story about a vision.

What are two purposes of a mood board? ›

Digital mood boards allow you to evaluate and provide feedback on a design idea when multiple people are involved in the project; feedback is instant, whether you like or dislike a certain vision or aesthetic. Physical mood boards allow you to sample patterns, textures, materials and fabric in person.

Why do people use moodboards? ›

Mood boards are used early in the design process of a new product or when substantially revising an existing product. For example, they might be created during the Define or Ideate phases in the design-thinking cycle. They help gather consensus on the style of the visuals before designers begin working on prototypes.

What are the disadvantages of a moodboard? ›

The disadvantages of the moodboard
  • Moodboards only show one angle. All of the images on a moodboard are static and only provide one point of view. ...
  • Moodboards can't mimic lighting. ...
  • Moodboards lack realism.

What does a moodboard look like? ›

Moodboards are a collage of images, videos, fonts and colors. They're used to communicate a visual direction, reflect a style or convey a mood.

What is a moodboard and how do you create one? ›

A mood board is a visual representation of concepts and ideas created using an arrangement of images, text, and other design materials. The intention behind creating a mood board is to evoke or represent the particular style or tone of a project.

What are the two types of mood board? ›

There are two types of ad mood boards: digital or physical. It's completely up to you and your working style to choose the one that best fits your marketing campaigns.

How do I create a moodboard? ›

Instructions
  1. Figure out the interior design style you want the room to have. ...
  2. Gather your inspiration by creating a Pinterest board.
  3. Organize your images in a folder on your computer desktop.
  4. Save your links on Pinterest and/or a Google Spreadsheet.
  5. Make a copy of the Mood Board Template.
  6. Upload your photos to Canva.
Mar 29, 2023

What must be included in a mood board? ›

These are the key mood board elements you must include in your design presentation:
  • Develop a Creative Concept Beyond Aesthetics. ...
  • Select a Consistent Color Palette That Represents Your Project. ...
  • Choose a Typography Series for Every Written Piece. ...
  • Create Textures and Prints According to Your Color Palette.

What 5 elements must you include on a mood board? ›

There are five key elements you need to think about when creating your Mood Board:
  • Backgrounds & borders.
  • Colour & contract.
  • Text.
  • Content.
  • Layout.

Why is it called a mood board? ›

A Mood Board is actually the 'Board of Moods' placed together by the designer. It organizes your inspiration at the stage of concept creation. In technical terms, Mood Boards represent a concept-based design or rapid visual prototyping that includes creative images, typography, color palettes, and other materials.

What is the difference between a mood board and a style board? ›

To summarise, a style board comes first and sets the tone for the overall direction of the project. The mood board is a representation of how your room will look and feel once furnished, styled and completed.

When should a mood board be made? ›

Once the initial project has been set in motion, creating a mood board helps you establish the basics of what the end result could ideally look like.

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