Why Taylor Swift’s self-loathing ‘Anti-Hero’ already hit a nerve with fans (2024)

Taylor Swift revealed very little about her 10th studio album, “Midnights,” before it was released Friday; she didn’t sit for any interviews, and she just gave her usual cryptic hints about what fans could expect. However, in the past few weeks, the pop megastar did post a few short Instagram videos with brief explanations of select songs. One of the songs was “Anti-Hero,” written by Swift and her co-producer and longtime collaborator Jack Antonoff.

“Track 3, ‘Anti-Hero,’ is one of my favorite songs I’ve ever written. I really don’t think I’ve delved this far into my insecurities in this detail before,” Swift said, adding that she faces challenges with a life that has become “unmanageably sized” because of her fame. “Not to sound too dark, but, like, I just struggle with the idea of not feeling like a person.”

At this point, Swift quickly added, “don’t feel too bad for me. You don’t need to. But, you know, this song really is a real guided tour throughout all the things I tend to hate about myself. We all hate things about ourselves. … So I like ‘Anti-Hero’ a lot, because I think it’s really honest.”

How the search for clues in Taylor Swift’s music became an all-consuming mission

This may have been an understatement. “Anti-Hero,” the album’s official lead single with a music video premiering Friday morning, is an anthem of true self-loathing, and ticks off Swift’s deepest insecurities as it kicks off with the line, “I have this thing where I get older but just never wiser.” The song instantly hit a nerve among listeners, even as social media was exploding overnight with reactions to the album overall.

Taylor Swift explains the meaning behind #Midnights track ‘Anti-Hero.’ pic.twitter.com/dd2dDIdIX9

— Pop Base (@PopBase) October 3, 2022

One of the instantly most-quoted lines: “Midnights become my afternoons, when my depression works the graveyard shift / All the people I’ve ghosted stand there in the room.” Although Swift has spoken openly about going through difficult times, such as thinking her career was over in 2016 after the internet branded her a “snake,” she has never used the word “depression”; she generally speaks about “low times” or “bad” moments. This was a new level of candor from an album that, as multiple critics agreed in early reviews, was pretty dark music for Swift.

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“It’s me, hi, I’m the problem, it’s me,” she sings in a chorus that will instantly get stuck in your head. “I’ll stare directly at the sun but never in the mirror / It must be exhausting, always rooting for the anti-hero.”

The lyrics contained another classic Swift conundrum: You have absolutely no idea what she’s singing about, while at the same time knowing there’s probably a deeper meaning that you’re missing, which you’ll probably find out later when she drops a clue or hidden message. In “Anti-Hero,” that honor went to the line, “Sometimes I feel like everybody is a sexy baby / And I’m a monster on the hill.”

People on social media lost it trying to figure out what “everybody is a sexy baby” could mean. Is it an inside joke? A veiled insult? A reference to the 2011 “30 Rock” episode that mocked the idea of men being drawn to women who act young and helpless, guest-starring Cristin Milioti as a self-described “very sexy baby?”

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The internet was stumped, and the song offered further mystery with, “Did you hear my covert narcissism I disguise as altruism / Like some kind of congressman?” Not to mention the verse where Swift admits, “I have this dream my daughter-in-law kills me for the money / She thinks I left them in the will.” Swift previously described the album as “the stories of 13 sleepless nights scattered throughout my life,” and these lyrics certainly sound like the restless and paranoid thoughts that cross a person’s mind in the middle of the night.

The music video that dropped Friday morning reflected that as well. Swift, who wrote and directed the video, tweeted the link and encouraged viewers to “watch my nightmare scenarios and intrusive thoughts play out in real time.” Indeed, it involves Swift meeting a doppelganger who encourages her fears (writing on a chalkboard, “EVERYONE WILL BETRAY YOU”); Swift feeling giant and awkward and worrying she ruins everything; and a scene at Swift’s own funeral where Mike Birbiglia, John Early and Mary Elizabeth Ellis play her dysfunctional sons and daughter-in-law who only cared about her for her money and fame.

Yet it’s clear that, despite its dark message and confounding lyrics, Swift wants the world to pay special attention to “Anti-Hero”; it’s the lead single, and she also changed her Twitter and Instagram bios upon the album’s release to read, “I’m the problem, it’s me.” Fans know she could eventually release a detailed explanation of what exactly she means in the song or leave it a mystery forever. With Swift, there truly is no in between.

(This story was updated Friday morning with the music video.)

Why Taylor Swift’s self-loathing ‘Anti-Hero’ already hit a nerve with fans (2024)

FAQs

Why is Taylor Swift's Anti-Hero so popular? ›

Music critics generally praised the catchy production and strong vocals of "Anti-Hero"; they deemed its lyricism candid and honest that showcased Swift at her most self-critical. Many publications ranked the song among the best releases of 2022.

Why is Taylor Swift called an Anti-Hero? ›

An anti-hero is someone who ulimately has good intentions but who has a lot of flaws to say the least. So Taylor is saying that while she's got intentions and is ulimately a nice person but she has a lot of flaws and the song is about how she can be very, very self descrutive.

Why do people root for the Anti-Hero? ›

These complex and nuanced characters fascinate and provide a safe way to get in touch with our own forbidden impulses. In short, we love anti-heroes because they reflect the duality of man. Both good and bad traits combine to create a relatable, more human character.

What is Taylor Swift's anti heroic challenge? ›

The #TSAntiHeroChallenge asks fans to acknowledge their unique traits — yes, even the more chaotic ones — in a fun way. Some examples they use are clapping at the end of movies or leaving clean laundry in the basket. Most of the videos feature the lyrics of the song, “It's me / Hi / I'm the problem, it's me.”

Who is Taylor Swift's bestie? ›

You'd think being part of Taylor Swift's “squad” of A-list pals is something you'd want to shout about, but the singer's long-term bestie Ash Avignone has tended to keep their friendship low key and out of the spotlight over the years.

Is Anti-Hero a villain? ›

/ˈæntiˌhɪroʊ/ An antihero is the main character of a story, but one who doesn't act like a typical hero. Antiheroes are often a little villainous. Traditionally, the protagonist — main character and focus — of a story has been a hero: someone good, noble, and brave.

Why is Taylor Swift scarf red? ›

“Basically, the scarf is a metaphor, and we turned it red because red is a very important color in this album, which is called Red. And I think when I say it's a metaphor, I'm just gonna stop.”

Why did Taylor Swift write bad blood? ›

In her 2014 Rolling Stone cover story, Swift revealed that “Bad Blood” was written about a fellow female pop star, a year after Perry had supposedly poached three of her dancers from Red World Tour to bring on her own California Dreams tour.

Who is powerful anti-hero? ›

Iron Man helped establish the Avengers in Marvel Comics, but he's also a classic antihero. Tony Stark fights with everything he has to protect others but his actions and motives often reveal a selfish and inconsiderate perspective that verges on dangerous. Stark fights his allies as often as he does his villains.

Is anti-hero a good thing? ›

An antihero is a character who, though they might occasionally do the right thing, often does so for the wrong reasons. The term first came into use in 1714, though the idea of a character who is cowardly or morally grey is far older.

Is an anti-hero still a hero? ›

The definition of an anti-hero is somebody who lacks the virtues and traits of a traditional hero, such as courage and confidence. They can be morally ambiguous in their thinking and actions. However, when it comes to the anti-hero, the audience is rooting for them anyway.

What did Taylor Swift struggle? ›

Swift got up close and personal in this documentary, revealing that she struggled with an eating disorder in her early career, especially during her 1989 era in 2014 when she got more famous.

How to contact Taylor Swift directly? ›

To contact Taylor Swift by email, you can use the following email address: taylorswift@umgstores.com [1].

How old was Taylor Swift when she started singing? ›

By age 10, Swift was singing at a variety of local events, including fairs and contests. She sang “The Star-Spangled Banner” at a Philadelphia 76ers basketball game at age 11 and began writing her own songs and learning guitar at 12 years old. Her early music idols included Shania Twain and The Chicks.

What song sounds like Taylor Swift Anti-Hero? ›

What's the meaning of Anti-Hero? ›

: a protagonist or notable figure who is conspicuously lacking in heroic qualities.

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